The newly look “Champs Elysées”
One of the most famous and glamorous avenue in the world the “champs-élysées” avenue of Paris made headlines last Saturday and Sunday. The advertising buzz has circulated around the city couple of days prior to the exhibition about a giant venue that will take place in one of paris main tourist’s destination. The avenue will be completely transformed into a giant garden that exhibit different species of plants and livestock.
This idea was initiated by the organization of young French farmers “L’union des jeunes Agriculteurs” presented by 55,000 young farmers under the age of 35, to install a giant garden along a half mile stretch of the avenue.
More than 8000 parcels of soil
In this “Elysian Field”, the exhibition starts from “place de l’Etoile” until the round point of Champs Elysées. The organizers have carried about 8000 parcels of soil for about 300 kg each to be installed on the 1,2 km long avenue. Moreoever, there were more than 100 different types of vegetations (vegetables, flowers, cereals, fruits, etc) and 500 tons of chopped woods to be displayed in this two days exhibition. It was also possible to buy some of these plants in the stands in the sidewalk of the avenue.
A positive approach by the farmers againts the government
The advertising buzz was already all around the parisian newspapers and television two days prior to the exhibition. The idea behind this exhibition is to inform the people about the tensions in farming over environmental legislation that they say has penalized their competitiveness. Since Nicolas Sarkozy took over the government, the agricultural workers have seemed to be alienated. This cause some anger by the farmers and it went to its worst when revenues for the farmers fell into its lowest. This provoked a tractor-led demonstration in front of the presidential palace couple of months ago.
Fortunately, yesterday’s exhibition was far from negative. The president of the “Jeunes Agriculteurs” William Villeneuve said “this is more like a celebration instead of protest”. He also added “They were successfully gathered farmers, lorry drivers, truck drivers, woodsmen, events planners: these men don’t usually work together, but here everyone is doing so with a smile,”
A very brilliant idea to gather support from the people by implementing positive demonstration instead of demonstration with violence and hatred.